MBA M.Com CA Project - A STUDY ON USAGE AND SATISFACTION OF CONSUMERS TOWARDS AAVIN MILK WITH REFERENCE TO GUDALUR
INTRODUCTION TO THE STUDY Marketing to a great extent, helps in the development of the standard of products, service and increase the standard of all fields. Marketing, itself being the complex mechanism, involved a number of employments. The field of marketing engages about 35% of total labor force directly or indirectly. The producers, consumers and the middleman look viewpoint. The producers are interested in selling their products at such remunerative price as would enable them to continue to produce or stay in their business. A consumer looks at the market from the goods and the prices at which they are offered. COMPANY PROFILE The Nilgiris District Co-Operative Milk Supply Unions Started during 1937 and The Nilgiris District Co-Operative Milk Producers Union limited which was started during 1976, were amalgamated and started functioning from 15-09-1979 in the name of “THE NILGIRIS DISTRICT CO-OPERATIVE...